10 Essential Klaviyo Flows Every eCommerce Store Should Have
One of the biggest advantages of Klaviyo is automation.
Instead of manually sending emails every day, Klaviyo allows your business to automatically communicate with customers based on their behavior.
The right automation flows increase sales, improve customer experience, and generate revenue while you focus on growing your business.
Here are the ten essential flows every eCommerce store should build.
1. Welcome Series
The Welcome Flow is often the highest-performing automation.
When someone joins your email list, they're most interested in your brand.
A welcome sequence should:
• Introduce your business
• Share your story
• Highlight best-selling products
• Build trust
• Encourage the first purchase
A strong first impression increases long-term customer value.
2. Abandoned Cart Flow
Many shoppers add products to their cart but never complete checkout.
An abandoned cart flow reminds customers to return and finish their purchase.
Include:
• Product images
• Clear call-to-action
• Customer reviews
• Limited-time incentives when appropriate
This flow consistently generates significant revenue for online stores.
3. Browse Abandonment Flow
Sometimes customers browse products without adding anything to their cart.
Browse abandonment emails remind visitors about products they viewed.
These emails help bring potential buyers back before they forget about your store.
4. Post-Purchase Flow
The customer journey doesn't end after checkout.
Post-purchase emails can:
• Confirm orders
• Provide shipping updates
• Offer product education
• Request reviews
• Recommend related products
Excellent post-purchase experiences encourage repeat business.
5. Customer Review Request
Social proof influences future customers.
Automatically ask buyers for reviews after they receive their order.
Positive reviews improve:
• Trust
• Conversion rates
• Brand credibility
6. Win-Back Flow
Some customers eventually stop purchasing.
A win-back campaign reconnects with inactive customers using:
• Personalized offers
• Product recommendations
• New arrivals
• Helpful content
Reactivating previous customers is often less expensive than acquiring new ones.
7. Birthday Flow
Birthday emails create a personal customer experience.
Many businesses include:
• Birthday discounts
• Exclusive promotions
• Personalized messages
Customers appreciate brands that recognize important occasions.
8. VIP Customer Flow
Your best customers deserve special attention.
Reward loyal shoppers with:
• Early product access
• Exclusive discounts
• VIP events
• Special product launches
Recognizing loyal customers strengthens long-term relationships.
9. Back-in-Stock Notifications
Popular products often sell out.
Instead of losing interested buyers, automatically notify them when inventory returns.
These emails generate immediate sales because customers have already shown buying intent.
10. Sunset Flow
Not every subscriber remains active.
A sunset flow identifies inactive subscribers and attempts to re-engage them.
If engagement doesn't improve, removing inactive contacts protects your sender reputation and improves email deliverability.
Why Automation Matters
Unlike one-time campaigns, automation continues working every day.
Well-designed flows:
• Increase revenue
• Save time
• Improve customer experience
• Personalize communication
• Strengthen customer loyalty
They become valuable business assets that continue delivering results long after they are built.
Best Practices
When building Klaviyo flows:
✓ Keep emails simple
✓ Personalize content
✓ Optimize for mobile
✓ Include one clear call-to-action
✓ Test subject lines
✓ Review performance regularly
Small improvements across multiple flows create substantial long-term gains.
Final Thoughts
Klaviyo automation allows businesses to communicate with customers at exactly the right time.
Instead of manually sending every email, automated flows respond intelligently to customer behavior.
Whether you're welcoming a new subscriber, recovering an abandoned cart, or rewarding loyal customers, automation creates a better experience while generating consistent revenue.
Building these ten flows provides a strong foundation for long-term eCommerce growth.
Ready to Build High-Converting Klaviyo Flows?
At NewBrook Digital, we design, build, and optimize Klaviyo automation systems that increase sales, improve customer retention, and save businesses countless hours every month.
Book a free strategy session and discover how professional email automation can transform your online store.